About Us


Bella’s Lingerie, Inc. is based in Palm Beach Gardens, Florida. We launched our Pin Straps™️ (Strap N’ Guard®️ Pin. Latch. Hook. technology) in 2012. Since our launching we have managed to sell our products to our customers located and in all 50 United States, Canada, United Kingdom, Australia, and more.

Our successful growth thus far was due to a void in the fashion market to a much needed product that solves the common problems that ladies have encountered over many decades with their bras, undergarments and fashion wears.

Our mission is to always deliver exceptional problem solver products for women to make their life easier and that are not only beautiful, but high quality and yet, affordable to enjoy.

We offer the world's most versatile, comfortable, and technologically advanced bra straps solution products. Our Patents-pending Pin Straps are the one and only bras straps and fashion straps in the world to have an innovative universal all-in-one Pin. Latch. Hook. functionality. Our Pin. Latch. Hook. technology is designed to give wearers several options for securing their intimates/lingerie, strapless garments and for easily replacing their stretched out or broken bra straps, swim straps, dress straps, etc., without the need to sew.

Our new multi-functional revolutionary straps was invented by a woman, for women. It is designed with every size and kind of woman in mind. Pin Straps also gives women the versatility to customize and instantly restyle their bras, shape wears, swimwear, costumes, and strapless clothing to their personal need and fit without the heavy expense of a tailor.

As every woman’s size is different, Pin Straps makes breast support optimal for all sizes.