Established in 2012

For Pin Straps founder Carmen Molina, innovative problem solving is at the core of the company’s purpose. In 2010, when Carmen found herself having a tube top malfunction while sharing laughs over a coffee with friends, she soon realized that there was a void in the market for convenient, discreet, and inexpensive lingerie & fashion solutions, and that women everywhere have faced a variety of malfunctions for decades with their undergarments and other fashion wears because of this void.

From this realization, the Pin Straps design was pioneered to fill that void by being the world’s first and only brand with the all-in-one Pin. Latch. Hook. advanced technology. Within the first year of its launch, Pin Straps reached all 50 states and various other countries around the world.

Carmen’s creation allows all women, of all sizes, to finally experience a quick, affordable and effective solution to their common undergarment and fashion wear dilemmas, without any need to sew. The no-sewing capability of Pin Straps, because of the Pin Latch Hook technology, proves to be an especially critical function for users who are unable to sew due to sustainability of hand injuries, or eyesight impairment, and for any individual who simply does not know how to sew, nor have the time.

Now, seven years into Pin Straps, Carmen’s creation is transforming and revolutionizing the industry and is ever pursuing to grow her solutions products line ranging from: DIY Pin Hooks, interchangeable replacement bra straps, decorative dress straps, bra strap holder, tube tops, brassieres and more. Carmen’s mission is for Pin Straps to empower and provide ease in women’s lives.


Because of the Pin Latch Hook technology, the spectrum of Pin Straps’ solutions is incredibly grand. From being able to repair/replace broken bra straps, other lingerie straps, and fashion straps (swimwear straps, dress straps, etc.), to being able to transform strapless outfits or undergarments into strapped while simultaneously securing both garments — All without having to sew! Pin Straps is continuously evolving in its capabilities.

All the meanwhile, Pin Straps provides benefits to its users by increasing overall comfort, confidence, and security through its personalization and limitless versatility. By using Pin Straps the dreaded bra strap syndrome is no more, strapless apparel slipping and falling down are issues women no longer need to fear, and maximum bust support is readily available by allowing women to personalize their own unique fit with limitless styling options — its versatility makes options more available for your entire closet!


We are located in the Sunny State of Florida! We have been an online establishment since 2012, shipping to our customers around the world.

All of our products can be purchased here on our website. Our domain name PinStraps.com can take you directly here to BellaLingerie.shop

We only carry some of our products on other online retail platforms such as Amazon, Walmart and Etsy and maintain little stock there and tend to be sold out on those platforms. Our website is the best way for our customers to view all of our products and current offers.


Our company, Bella’s Lingerie Inc., is the one and only, and exclusive, manufacturer and retailer of all products of PIN STRAPS technology. Patents Pending.